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Monday, February 6 • 3:20pm - 4:00pm
Symposia Session - S4: Sustaining America's Diverse Fish and Wildlife Resources. Outdoor Recreation Industry

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AUTHORS: Jennifer Mull – CEO of Backwoods Equipment, Inc., and President of the Outdoor Industry Association

ABSTRACT: The outdoor recreation industry is an economic powerhouse in the United States  each year generating $646 billion in consumer spending and 6.1 million direct jobs. The Outdoor Industry Association understands that as America’s population grows, and participation in outdoor recreation increases,  so  does  the responsibility to protect  wilderness and public lands which is the backbone of the industry.  Over the last century, as society has evolved, the outdoor recreation industry has adapted to reflect societies’ changing values. The outdoor industry closely tracks their customers, the 140 million Americans that get outside each year, and understand how their customers value wilderness areas as places to hike, ski, climb, paddle, hunt, fish, watch wildlife, and recharge from an increasingly busy world.  The outdoor recreation industry, with companies founded on the values of environmental and social responsibility, are in a unique position to offer leadership on the Blue Ribbon Panel as they pursue the mutual goal of addressing our evolving constituency and securing funding for outdoor recreation on our national public lands and waters, community parks and trails, and iconic national land and water that are ingrained in our national heritage.

Monday February 6, 2017 3:20pm - 4:00pm
Grand Ballroom E

Attendees (16)